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GAF Roofing North America
GAF Roofing North America
GAF Roofing North America
GAF Roofing North America
GAF Roofing North America
GAF Roofing North America

A Clear Path to Generating Trial, Velocity & Distribution Modernize.

Stop Spending Carelessly

➡ Ineffective Top Funnel Targeting
➡ Mid Funnel Lacks Story Telling
➡ Trial Tactics Aren't Converting to Repeat

✅ Imagine Investor-Ready Analytics, Winning At Key Retailers & Focus on Distribution Channels 

🔹 Uncover your unique positioning vs category competitors

🔹 Launch focused digital and retail media campaigns that drive measurable trial, ROAS, and velocity

🔹 Build a marketing strategy that aligns with sales team

🔹 Leverage data to prove what’s working and not

🔹 Utilize latest and greatest AI tools that we control

Fractional + Full-Time Options

The plan:
✔ Audit your funnel for what's working.
✔ Prioritize high-ROI channels.
✔ Refresh content, improve influencer, email & paid strategies.
✔ Align with sales targets and retail programs.
✔ Track KPIs (CPMs, CAC, ROAS, TDPs, and Velocity—ongoing to optimize success.

 

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From Fortune 500 Brands to Startups. 
Modern Marketing.

Are You Frustrated With…

  • Presenting the What and Why?
  • Declining, Flat, or Scaling sales?
  • Disconnected Sales & Marketing Depts?
  • Marketing Communication plans?
  • Repositioning Brand Messaging?
  • Data Insights Leveraging Netsuite, CRM, GA, Nielsen, IRI, etc.
  • Product Launches 
If you nodded yes, you're in the right place.

Retail Strategy to Sales Impact

I offer a comprehensive suite of services designed to tackle your toughest marketing challenges and unlock your brand's full potential. With a small group of trusted partners, we help you identify the problem and provide solutions. I specialize in:

Brand Management + Digital Marketing + Photography and Stop Motion Content

Omni-channel + DTC + Shopper Marketing / Retail Media + Performance Digital Marketing

Strategy & Brand Equity

I'll help you uncover consumer insights and build a solid brand foundation. I dive into P&L management, SWOT analysis, competitive intelligence, positioning maps, Porter’s 5 Forces, and consumer research to truly understand your target audience and define your unique brand archetype.

Storytelling & Messaging

I'll help you connect with your audience on an emotional level. I develop a consistent brand voice and tone that tells your story memorably. Be fierce, be fun, and let's focus on impacting consumers' lives with your product. Yes, I embrace AI to enhance and scale your message!

Social Media & Influencers

Let's dominate the digital landscape with a social-first mantra. We generate engaging video and static content, continuously testing and learning to optimize for reach, engagement, and conversion. From drafting and routing to publishing via editorial calendars with clear CTAs – I can manage it or partner.

ECommece & Content Creation

Fuel your marketing with compelling photography and stop motion content that gets attention and can drive traffic and eCom sales. Launch new campaigns, website, eCommerce PDPs with fresh content at affordable pricing. Leverage my in-house Canva design capabilities, too. Eest & learn across all sites, marketplaces, CRM emails, paid media and more.

Omni Channel Data & Analysis

I turn data into decisive action for you. From P&L deep dives to eCommerce DTC performance, I analyze the entire funnel – awareness, trial, and repeat. We leverage email, web Google Analytics, Spins/IRI/Nielsen syndicated data, and more to extract actionable insights that drive results.

Shopper Marketing & Retail Media

Win at the point of purchase. Each retail customer deserves tailored attention. I craft a balanced mix of awareness and trial tactics designed to directly boost UPSPW velocities, New-To-Brand, and Incremental Sales, collaborating with high-impact retail marketing programs to maximize your sales.

Strategy —> Execution 

“Exceptional Team Camaraderie Can Develop + Execute Great Results”

— Craig Franzblau
With +15 years of experience in the dynamic world of Retail, B2B and DTC marketing, I bring a potent blend of hands-on execution. I'm passionate about generating awareness, driving trial, and cultivating loyal repeat customers for brands like yours.

Modernize Your Marketing. Get Results.

Let's discuss your objectives and explore how I can help your brand thrive. Ask for a Marketing Proposal tailored to our exploratory call.

Book a Consultation