Recommended Marketing Brand Management frameworks, SOPs on Consumer Digital/Social & Trade Shopper via extensive Marketing Communication Plan to drive trial/retention, included consumer segmentation research, Google Analytics, analyzed SPINs IRI syndicated data, presentations, POG displays, shippers, dot com, CRM email & social strategies.
Developed sales presentation templates for internal sales force targeting Kroger, WFM, and regional customers.
Optimized underperforming shopper marketing on Instacart and Aisle, developing strategy and budget parameters, improving ROAS 100% immediately with portfolio reset measures to scale for future.
Developed marketing editor calendars across Tik Tok, Instagram, Facebook and Linked In, re-created social media strategy hierarchy, organized influencer program and set annual KPIs to set family business onward.
Let's discuss your objectives and explore how I can help your brand thrive. Ask for a Marketing Proposal tailored to our exploratory call.