Transformed an unsophisticated marketing department into a brand management data-focused department accountable for attainable KPIs and data analysis. Instrumented cross-functional camaraderie with sales and marketing to hone in on integrated trade shopper marketing programs for Back To School campaign within new brand guidelines, relaunched website and simplified all-new brand position.
Projected BTS 15% yoy sales growth via promos, displays, geo-targeted social retail campaign with sales.
Saved company $5k/mo through audit of vendor and agency contract negotiations via smart analytic review.
Projected 2x DTC traffic to increase via Shopify CMS relaunch, social media & influencers MarCom 360 Plan.
Overhauled Klaviyo opt-ins to increase 200% with 6% email open rate improvement via smart reviews.
Steered Performance Marketing campaign KPIs (visits, cac, conversion, AOV, social engagement & signups.
Grew Instagram engagement +80% via content refresh and smart copywriting,
Set-up Nielsen HH panel data assessment along with research surveys for insights & refined positioning forannual marketing awareness and shopper marketing plan development for 2024 & 2025
Re-developed marketing department via analytical approach, p&l budget and led brand style guide refresh.
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