About

+15 Years Of Marketing Excellence

• Collaborated With The World’s Finest Brands (Verizon, Mercedes-Benz & Ferrero Rocher, Tic Tac & Nutella)

• Startup/SMBs CPG Acquisitions (Dr. Praeger’s Sensible Foods & The Greater Knead)

• 7 years CPG Experience (Frozen, Center-Store, Produce)

• 2 years Sales Experience (mShopper, Promomash & Top Shelf Cocktail Mixers)

• 6 years NYC Ad Agency Account Executive Experience

Craig is a results-driven Marketer specializing in ROI and transparency for Fortune 500 and small businesses.  He developed an uncanny work ethic from family, working since his youth, NYC advertising agencies client services & CPG Brand Management where a demand for excellence is paramount.

He possesses both passion, transparency and thrives in a creative and analytical environment where teams’ listen to each other and make decisions. Includes shopper marketing for in-store trial/repeat with a digital omni-channel DTC and highly analytical approach to solving business challenges and having consumers fall in love with brands.

Craig is capable of holding partners and internal stakeholders responsible for objectives. He’s a passionate professional bringing a unique anti-ego approach to your organization, as well as sales camaraderie, and solutions with a commitment to leadership’s objectives. No role is above or below him as marketing activities requires thinking and hands on learning and optimizing. His continued education included a Brand Marketing Management Certification from Cornell University.

Experienced at Small, Medium and Fortune 500s Businesses.

• Sales & Digital Marketing

• Brand Management

• SALES ACUMEN

Education

CORNELL UNIVERSITY (NY)
Brand Management Certification

TOWSON UNIVERSITY (MD)
B.S. Mass Communications & Advertising

ROYAL MELBOURNE INSTITUTE of TECHNOLOGY (Australia)
Study Abroad Marketing & Advertising

Interests/Favs

•Family Time & Travel
•Beach Life Meets Mountain Trail Hiking
•Hiking, Basketball & Outdoors