“Craig recently worked with our team (Undercover Snacks) on a number of marketing projects and did a terrific job. He is detail oriented, diligent, reliable and easy to work with. He knows his way around shopper marketing, data analysis, social media and trade spend – as well as many other areas of CPG marketing. He was easy to work with both as an employee and as a mentor to other associates”

“Craig worked closely with the entire SNOW Marketing, Dev/IT, Ops, and Sales teams along with partner agencies/vendors in the USA and internationally for omnichannel marketing strategies. He successfully brought camaraderie to an expanding team, was responsible to assist, set and achieve targets across Marketing Teams, and successfully developed new Marketing Integration strategies company-wide. He also worked very closely with Product Development to help focus and determine brand, product, and operational strategies/execution of dozens of new product launches. Craig provided guidance in cogs, budgeting, and forecasts across all business planning. Craig was accountable for vision, strategy, and collaborated on campaigns, effectively leading to harmonize SNOW’s brand message across all channels, both on and offline.”

“Craig has experienced knowledge of the CPG industry, providing high level strategy, thought leadership and planning to the (The Greater Knead) organization. Craig developed our annual marketing communications plan, led innovation planning and managed our marketing partner agencies. Craig aided in the launch of a new sku and led our website rebrand. Additionally he sourced a design agency, sales broker, PR agent and social media freelancer.”

“Craig excelled in his role and received strong annual reviews (at Dr. Praeger’s Sensible Foods). He oversaw day-to-day requirements of US and Canadian Consumer Marketing and Trade/Shopper Marketing initiatives for Grocery, Club and Food Service customers while managing the budget throughout his tenure.”

“He was an all-star at Dr. Praeger’s contributing at high levels on all of his brand management, marketing and trade shopper marketing programming throughout his entire tenure at Dr. Praeger’s.”

“I have had the honor of working with Craig on multiple occasions and in each opportunity has been very productive, engaging, and successful! I hope our paths continue to cross professionally as I know they will personally. 👊”

“Craig is a highly skilled and experienced marketing pro who’s an expert in brand management, marketing communications and digital marketing, to name just a few of his specialties. He is smart, dedicated and organized, and it’s been a pleasure collaborating with him in the CPG industry. ”

“Craig joined Promomash as one of our initial hires (in charge of sales), and thank goodness. He knows the healthy/natural/organic space inside and out, and came up to speed on the challenge of selling a software solution into it much faster than we expected was possible. The startup environment is not for the faint of heart, which luckily is not a problem with Craig. His tenacity and alacrity and consistency helped us to bootstrap a low-churning client base and several close client relationships that endured well beyond his departure for greener pastures. He also contributed in a meaningful way to our go-to-market knowledge and strategy.”

“I had the pleasure of working with Craig for three years at mShopper, where I personally collaborated with Craig on many projects. Craig single-handedly formed mShopper’s customer support/client services department. Craig also played an important role in assisting me with product development and design. Craig’s agency background, digital marketing experience, and keen eye for detail, all add to his professional versatility.”

“Craig gets it. He has strategic vision, he thinks big picture, and he doesn’t let process nor politics get in his way. He’s a clear thinker, meaning he expresses himself easily and concisely, a great sign of leadership. He is also smart and personable, bringing his own perspective and experience to enrich any project.”

“Craig is the true representation of a well-rounded Account Executive. His skill set extends beyond traditional account management and, as a result, lends a great deal of ‘out-of-the-box’’ thinking to various projects. Craig is a strategic thinker that is able to multi-task and work under tight deadlines. His passion for advertising & marketing and his positive attitude on a daily basis would be an an asset to any company as it was for Merkley+Partners”

“Craig worked closely with me during his time at Merkley + Partners, and he built a warm relationship to aid our development. At the time, we were developing creative to aid brand strategy of various international brands that we were evaluating for a domestic launch. Craig and his team at Merkley provided a comprehensive strategy while maintaining an effective and professional relationship in spite of the many demands from overseas management at Ferrero. Craig played a crucial role in the laborious back and forth necessary to fine tune all aspects of the strategy, leading directly to the ultimate success of the project.”