Book a Consultation

Modern Marketing
Made Easy

Simplifying Omni-Channel Brand Management, eCom & Social Content Creation You Can Trust.
See Craig's Sevices >

What if Your Brand Had a Clear Path to Generating Trial, Velocity & Shelf Pull? Modernize.

Careless Spending Yields Blame & Frustration

➡ Ineffective Top Funnel Targeting
➡ Mid Funnel Lacks Story Telling
➡ Trial Tactics Aren't Converting to Repeat

Stop Chasing Your Tail

📉 Keep going as-is and risk Buyer disappointment during critical growth requirements.

📈 Remain working with inexperienced staff who are guessing about sales.

🎡 Avoid costly misfires, slow-moving inventory, and vague growth plans.

✅ Instead, Imagine Investor-Ready Analytics, Winning At Key Retailers & Focus on Distribution Channels 

Together, we’ll:

🔹 Uncover your unique positioning vs category competitors

🔹 Launch focused campaigns that drive measurable trial, repeat, and velocity

🔹 Build a marketing strategy that aligns with sales team

🔹 Leverage data to prove what’s working and not

🔹 Utilize latest and greatest AI tools that we control

Fractional + Full-Time options. Let's talk about your next 180 days:

The plan:
✔ Learn to say, "No." Audit your funnel for what's working.
✔ Prioritize high-ROI channels.
✔ Refresh content, improve influencer, email & paid strategies.
✔ Align with sales targets and retail programs.
✔ Track KPIs (CPMs, CAC, ROAS, TDPs, and Velocity—ongoing to optimize success.

Let’s develop fewer, better BRAND MANAGEMENT - MARKETING actions —starting now!


✅  Craig has >15 years of Marketing & Advertising experience at Fortune 500 Brands and startups through acquisitions
📩 DM me to book a strategy call and discuss joining forces. 

 

Book a Consultation

From Fortune 500 Brands to Startups. 
Modern Marketing.

So, Are You Frustrated With…

  • Presenting the What and Why?
  • Declining, Flat, or Scaling sales?
  • Disconnected Sales & Marketing Depts?
  • Marketing Communication plans?
  • Repositioning Brand Messaging?
  • Data Insights Leveraging Netsuite, CRM, GA, Nielsen, IRI, etc.
  • Product Launches 
If you nodded yes, you're in the right place.

My Approach from Strategy to Sales Impact

I offer a comprehensive suite of services designed to tackle your toughest marketing challenges and unlock your brand's full potential. With a small group of trusted partners, we help you identify the problem and provide solutions. I specialize in:

Brand Management + Digital Marketing + Photography and Stop Motion Content

Omni-channel Retail + DTC + Shopper Marking + Performance Digital Marketing + Sales Approach

Strategy & Brand Equity

I'll help you uncover consumer insights and build a solid brand foundation. I dive into P&L management, SWOT analysis, competitive intelligence, positioning maps, Porter’s 5 Forces, and consumer research to truly understand your target audience and define your unique brand archetype.

Storytelling & Messaging

I'll help you connect with your audience on an emotional level. I develop a consistent brand voice and tone that tells your story memorably. Be fierce, be fun, and let's focus on impacting consumers' lives with your product. Yes, I embrace AI to enhance and scale your message!

Social Media & Influencers

Let's dominate the digital landscape with a social-first mantra. We generate engaging video and static content, continuously testing and learning to optimize for reach, engagement, and conversion. From drafting and routing to publishing via editorial calendars with clear CTAs – I can manage it or partner.

ECommece & Content Creation

Fuel your marketing with compelling photography and stop motion content that gets attention and can drive traffic and eCom sales. Launch new campaigns, website, eCommerce PDPs with fresh content at affordable pricing. Leverage my in-house Canva design capabilities, too. Eest & learn across all sites, marketplaces, CRM emails, paid media and more.

Omni Channel Data & Analysis

I turn data into decisive action for you. From P&L deep dives to eCommerce DTC performance, I analyze the entire funnel – awareness, trial, and repeat. We leverage email, web Google Analytics, Spins/IRI/Nielsen syndicated data, and more to extract actionable insights that drive results.

Shopper Marketing

Win at the point of purchase. Each retail customer deserves tailored attention. I craft a balanced mix of awareness and trial tactics designed to directly boost UPSPW velocities, collaborating with high-impact retail marketing programs to maximize your sales.

Strategy —> Execution 

“Exceptional Team Camaraderie Can Develop + Deliver Great Content That Impacts Sales”

— Craig Franzblau
With +15 years of experience in the dynamic world of Retail, B2B and DTC marketing, I bring a potent blend of hands-on execution. I'm passionate about generating awareness, driving trial, and cultivating loyal repeat customers for brands like yours.

Ready to Modernize Your Marketing & See Real Results?

Let's discuss your objectives and explore how I can help your brand thrive. Ask for a Marketing Proposal tailored to our exploratory call.

Book a Consultation