Are You Frustrated With…
Indecisiveness
Slow, Flat or Declining Sales
Mediocre Performance Marketing
Disassociated Teams Silos
How To Create CPG MarCom Plans
Stale Product or Brand Messaging
Our Services:
Brand Management + Digital Marketing + Account Executive
Omni-channel Retail + DTC + Shopper Mktg + Performance Digital Mktg + Sales Approach
STRATEGY & BRAND EQUITY
Be the solution to consumer’s pain points. SWOTs, competitive, positioning maps, Porter’s 5 Forces, and consumer research will ensure you know your target audience. Identify your brand archetype.
Content Creation ACross Channels
Inhouse capabilities include Canva designing or hire creators, influencers and agency partners to generate content for testing and learning on all sites, marketplaces, CRM email, text and more.
STORYTELLING & MESSAGING
A consistent brand voice and tone lead to how you tell your story with emotion that’s memorable. Be fierce and fun while focusing on impacting consumer’s lives with your product. Embrace AI :)
OMNI-CHANNEL Data + analysis
Marketing must be monitored to be managed for in-store & online from awareness, trial to loyalty. We can leverage Google Analytics, Spins/IRI/Nielsen syndicated data and more into insights.
Social Media & Influencers
Live or die w/ a social/digital first media mantra. Generate video/static content. Test & learn for reach, engagement & conversion. Draft, route, and publish via ed calendars with CTAs.
Shopper Marketing
Each retail customer requires attention. Generate a balance of awareness and trial tactics that directly impact UPSPW velocities. Collaborate with the most impactful retail marketing programs that can impact sales.
The Marketing Playbook
Marketing evolves constantly. Embrace a modernized digital and social upfront marketing approach to selling in store and online. We can develop an over-arching Marketing Communication Plan that includes assessment of existing brand, guidelines, spend, tactics by channel to strategize messaging for an omni-channel programs based on company objectives:
✅ Review Existing Brand Positioning, Competitive, Sales Data for Marketplaces.
✅ Review GTM Strategy / Sales Presentation Decks & Collateral.
✅ Prioritize Awareness & Trial Tactics/Tools by Channel.
✅ Develop Digital Mktg, Social, Influencer, Email/SMS, Affiliate & Paid Media.
✅ Refresh Content, Photo + Video Shoots and Packaging.
✅ Perspective & Insights From A Seasoned Natural CPG Marketer.
✅ KPI focused. Yet Never Paralyzing. Goal Setting.
✅ Executive Via An Analytical Approach, Optimize/Learn From Data.
“Exceptional Team Camaraderie Can Develop + Deliver Great Content That Impacts Sales”
Strategy —> Execution
+15 Years Experience Generating Awareness, Trial & Repeat Purchases
Let's Discuss Your Objectives!
Ask For a Marketing Proposal For Your Exploratory Call.
Craig will respond fast & furious. Le't’s evaluate fit.