Modern Marketing For Today’s Business Challenges

Can You Identify With Challenges:

• Slow or declining sales

• Poor performance marketing

• Disassociated sales & marketing teams

• Lack of leadership and ideation
  

It’s Time To Meet Craig:

• Marketing Generalist Extraordinaire

• Knowledge From 10 Startups/Small Businesses

• Two Company Acquisitions (Dr. Praeger’s & The Greater Knead)

• 10 years CPG Experience

• 7 years Advertising Agency Experience

Allow me to introduce myself. My name is Craig and I have >15 years of relevant Marketing & Advertising Executive experiences with Fortune 500 brands, startups and small businesses. I’m a passionate, and genuine bringing a unique anti-ego approach to marketing strategies and execution with a commitment to team excellence. No role is above or below as marketing activities requires thinking and hands on learning and optimizing. Let’s have fun and outperform agreed upon objectives, together!

After graduating from Towson University (B.S. - Mass Comm & Advertising) I was hired after my Summer Internship at ZPFM, moved to Merkley + Partners and McCann Erickson. My endless curiosity about why people act, purchase and what motivates consumers began. Our team proudly launched a dozen Mercedes-Benz vehicles, grew chocolate % share on Ferrero, Tic Tac, Nutella, Kinder and generated awareness for Verizon Wireless new devices and promo plans.

Next, I moved to Colorado and leveraged skills from client services at fast paced tech startups, mShopper and Promomash, and weaved into CPG marketing at startup Top Shelf Cocktail mixers and Snova Vodka. This is where I developed my brand and digital marketing proficiency in lead generation, customer acquisition and growing velocity UPSPW in retail channels.

I returned back to greater NYC/NJ and was hired at Dr. Praeger’s Sensible Foods. He was challenged to grow awareness, market % share and UPSPW velocity in a highly competitive plant based meat alternative subcategory which led to a company acquisition. He led The Greater Knead’s marketing team and commercialization of innovative soft pretzels launching at Sprouts’ Farmers Market which also led to a company acquisition. At Snow Cosmetics - teeth whitening and personal care portfolio, he led a rebrand and cross functional integration of dozens of new product launches DTC / Amazon and in retail nationwide. Most recently, he restructured Crispy Green’s marketing department and Undercover Snacks chocolate company to become challenger brands with a promising future.

A video from Craig:

No job is too big or too small for the right team camaraderie and meeting objectives. Please contact me today. for an exploratory call.