Snow Cosmetics
Snow Cosmetics
Teeth whitening kits, serum, toothpaste, LED toothbrushes, mouthwash, floss and more personal care items.
Problem/Challenge
Can classic hockey stick dot com growth trajectory continue its fast paced growth DTC online plus translate into retail during volatile business conditions and staff.
Solution
Hired to provide cross functional / stakeholder communication for internal team and agency partners. Redeveloped brand guidelines and setup parameters for marketing integration, P&L management, rebranded packaging and strategy hierarchy for new growth in retail and dot com.
Results/Achievements/KPIs
Oversaw rebrand of portfolio architecture, logo, packaging, voice & tone with GTM merchandising strategy.
Led product launch integration of 45 SKUs/ASINS cross-functionally to 20 marketers, sales, vendors and
agencies via Project Launch Tracker across USA, UK retail, eCom, Amazon, CRM, PR, Influencers, Dev/IT.
Integrated all Performance Marketing campaign KPIs monitoring Google Analytics (visits, cpl, cac,
conversion, AOV, LTV, email and SMS signups.
Directed five photo and video shoots increasing library of 3k assets (product, lifestyle & editorial).
Evolved brand strategy, style guide, campaigns via teeth whitening kit research of “Confidence” brand
message impacting CAC, CRO, SEO, PDP, copy and social media performance metrics.