Craig Franzblau

Case Studies

Undercover Snacks

Undercover Snacks

Chocolate Quinoa Crisps

Problem/Challenge

Audit a family-owned chocolate quinoa company seeking to get more sophisticated and identify health of consumer and shopper marketing initiatives to scale. Situate Leadership for a trial/retention and loyalty into high growth phase of company on lean budget.

Tasks/Solution

Recommended Marketing Brand Management frameworks, SOPs on Consumer Digital/Social & Trade Shopper via extensive Marketing Communication Plan to drive trial/retention, included consumer segmentation research, Google Analytics, analyzed SPINs IRI syndicated data, presentations, POG displays, shippers, dot com, CRM email & social strategies.

Results/Achievements/KPIs

  • Developed buyer presentation templates for Kroger, WFM, and templates.

  • Optimized Instacart and Aisle, strategy and budget improving goals by ROAS 100% and portfolio asset refresh.

  • Developed marketing calendars, re-created social media strategy, influencer program and set annual KPIs to set family business onward. 

Craig Franzblau