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Account Supervisor
Verizon Wireless (VZW), Pfizer-Viagra, Chantix and Bristol-Myers Squibb
Served as Account Manager on Verizon Wireless promotional team multi-million dollar businesses, which included planning & implementation of 8 fully integrated TV campaigns/year across traditional & digital channels w/ versions based on region. Managed strategy for the evolution of the products and services with multi-million dollar budgets that included over 300 TV, print, radio, OOH advertisements of promo pricing plans, blitz sales and holiday device drive periods. Collaborated with all VZW agency partners within brand, product, b2b, retail & collateral.
Further, analyzed qualitative research for Verizon, Pfizer's Viagra and Chantix strategic concepts (TV, Print,) on focus group testing and IDIs in multiple markets providing recommendations internally and with client’s for ad campaign next steps.