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Account Executive
Mercedes-Benz USA & Ferrero USA (Tic Tac, Rocher, Nutella)
Managed multiple brands with million dollar budgets for traditional advertising as well as integrated digital and collateral pieces with strategic partners. Launches, vehicle re-designs and promotional messaging are only some of the brand messaging.
Responsibilities included digital content refresh of Tic Tac's websites ranging from products, promotions and games. Supervised graphic package design of Tic Tac CHILL product launch into the US market. Facilitated Rocher TV for holiday 06-07 campaign responsible for 75% of yearly sales (Oct-Feb). Liaison for Mercedes-Benz LA, Chicago & Jacksonville regions, home and client. Assisted over 300+ Mercedes-Benz national and regional versions (TV, radio, print, outdoor & collateral) and launched new luxury vehicles (CLS, R & GL–Class) model year redesigns (C, E, M, S-Class), promotional lease events & CPO monthly sales.
Big brands = fun, exciting and ground breaking creative and media.
Merkley And Partners
NYC advertising agency