Services Craig

Strategy & Brand Equity

Strategy matters… What is your brand positioning and what are your objectives to lead to KPI setting? Are you launching new products annually or have a pipeline? Every brand is different and what worked elsewhere should not be assumed to be effective for your target audiences. Conducting consumer research insights first hand can impact creative campaigns and messaging. Conduct a thorough competitive analysis, SWOT, positioning map, and Porter’s Five Forces.

Social Media & Influencers

Be very social all of the time with exceptional video and static content. With advanced Canva design experience, most of your content creation and graphics can be edited in Canva, drafted and scheduled in your ed calendar for review. By partnering with select creators and influencers we can develop your social strategies, prioritize and execute to meet your objectives on budget.

Storytelling & Messaging

Identifying your brand voice and tone can lead to how you tell your story and connect across channels. No two brands are the same and you have an ownable story to tell with authority, humor and edge. AI can help with copywriting with a human overseeing the details and decision making. Allow AI to step in and support you to reach your peformance goals.

Content Creation

With heaps of experience overseeing and supporting productions no shoot is too small or too large. Develop and plan lifestyle and product photo and video shoots remotely or in person with excellent attention to detail and generate world-class lfiestyle and product photography with stopping power and design to reuse and edit further in Canva for sales and marketing collateral.

Marketing Funnel & More

Marketing Funnel Activations: From top of the funnel down it’s critical to generate awareness, consideration, conversion, loyalty.

Paid Media Campaign: A top and mid-funnel tactic, short :15 or :30 video short or long format can help you be discovered and convert shoppers. Move them into your marketing funnel to be discovered, allow them to fall in love with your brand and the right target audience will move into the consideration, purchase/convert and loyalty phases.

PPC: A top and mid funnel tactic. Many brands try it, most don't succeed, but pay per click advertising can not only help increase your web traffic, but assist in reaching goals. Whether you're looking for incoming leads, forms to be filled out, or sales conversion you can budget, optimize and track your performances. 

SEO: A top of funnel tactic. Search engine optimization must be done both strategically and naturally utilizing best in practice technical aspects and creating an essential one two punch for keyword based content that your audience will find helpful. This is a team effort where your content commitments can make the difference short and long term.  

CRM - Email & SMS Loyalty Marketing: A mid and bottom funnel tactic. It's definitely not dead, but you may need a new strategy from fresh eyes to gain more subscribers. Segment and target appropriately to deliver effective calls to action with striking creative and messaging that enhances the consumer’s lives and not toots your own horn. If you're not taking advantage of loyalty programs via mobile devices then you're in trouble. 

Social Media: A top down funnel tactic. Be very social all of the time and be in the right places! This is your chance to be discovered and connect it to social selling for instant sales on Meta, Tik Tok, your dot com and Amazon. Delivering engaging video content with imagery and punch stoty telling will intrigue your audience to convert. You'll need to create conversations, join others in a way that is your brand voice/tone. 

Experiential Event Sponsorships: A top of funnel non digital tactic. Be present where your consumers live their lives! Whether it is a consumer or trade show, you can be discovered to connect with new and existing customers in the right places at the right time. Hire internal or exceptional brand ambassadors that can help consumers fall in love with you and do a lot of your heavy lifting. If you can’t sell distribute coupons, use apps, QR codes and have consumers follow you on social media channels.

Blogging: A top and bottom funnel tactic. Develop keyword focussed posts written by AI and edited by team. It's important to develop your blogging content (copy, images and video) and educate or enteratin your consumers and they will return and share your site.

Project Management: Setup a formal / informal stage gate process for launching new products, product development for mobile apps, TV spot, print ads, newspaper, print, social campaigns, etc., it's mandatory to send milestones by project and tasks, for each member of the team, to meet deadlines and expectations for stakeholders.

Gluten Free Certifications & Restaurant Audit For Review/Tips: If your chefs and staff are in the kitchen but lack gluten-free understanding, there are options. Be sure that you're creating a safe kitchen environment and meal (food or beverage) especially if you're claiming it's gluten-free. The FDA guidelines advise all businesses that claim gluten-free to abide by <20 ppm gluten. Don't put people's lives in jeopardy. 

More Shopper Tactics

Promotions: Temporary price reductions, Bogo, and more are essential to your marketing mix. Sales and marketing teams can collaborate on a quarterly promotion or more frequent to entice new and existing shoppers to buy your product in-store at retail environemnts. Effectively featuring products on/off seasonal drive periods with effective pricing and messaging can help you convert aggresively or passively.  

Digital & Print Coupons: To generate trial it’s common to promose using a manufacturer coupon. Printing them and Digital are all good ways, for some brands, to gain a new customer as long as it fits your customer acqusition strategy and scaleable. Don’t give it away for free without a means to track repeat. Retailer agnostic coupon ass like Ibotta, Aisle, Social Nature, etc, and many other apps are useful.

In-Store Demos: There is no better ROI than sampling and selling in store. Gain insights from real shoppers, optmize your selling pitch and learn from those types of shopper who buy and/or reject you and why. Scaling demos is fun and smart but becomes challenging so be sure you have a means to gather data such as sales, photography and inventory merchandising intel.

Trade Shows: Industry shows are great for in person networking and meeting new and old friends in the business. B2B interfacing in person is essential ways to conduct business, develop new relations and start the sales process. Many trade shows are not transcational while some are and can help you sell new product in large quantities locally and nationally, opening up new DCs and sales regions. Showcase your best branded event space to message your new or current offering.

Geo-Targeted / Retail focussed ad campaigns: These are stategically setup with geo-fencing, geo-tarfeting and misc apps that can help identify key shoppers in your trading area for key retailers to opt-in and buy your products.

Distributor marketing programs: Most of your b2b wholesale partners may have good options to opt-into. Some are pricey and others are affordable. Consider them for ket accounts to grow distribution and in turn sales opportunities.

eCommerce: All sales matter and support other channels. Sell smarter with a user friendly and searchable marketplace for online shopping.  Shopping online includes mobile first UX and UI reaching viewers who engage with your brand or service wherever they travel.

Native Apps & Responsive Design: Effectively create wireframes and work closely with programmers to project manage and supply content on schedule/budget. 

Sales Lead Generation: Attract, find and obtain the visitors emails who are intrigued by your offering whether it's a business service or a customer

Sales Outreach (inbound and outbound): Generate quality leads by building highly targeted strategic outreach plans. Whether you obtain leads through your website or find them at trade shows or calling methods, how are you doing? Manage those leads and reach them with insightful calls to action strong website content creation, via phone, email, and in person methods.