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Hired to support Founder/CEO and establish both Top Shelf Cocktail Mixers and Snova Vodka business units. Established brand positioning, guidelines andGo To Market strategies, collateral, packaging, content creation by leading sales and marketing functions. Hired and trained all brand ambassadors for field marketing events, samplings and sponsorships. Developed social media following with event calendars and blog mixology. Conducted ride-alongs w/ distributors, trained KAMs, and monitored on/off premise activations & pricing.
Achievements/KPIs
o Grew cocktails and vodka ACV 700% to >400 points of distribution for off and on-premise in Colorado > 10 SKUs. Team grew distribution across west coast and Asian markets.
o Developed social media channels with 5k fans on Meta and 2% engagement rates in first year without paid ads.