1
Problem
A family owned chocolate quinoa company seeking to get more sophisticated and learn from an experienced natural products brand marketer. Leverage learnings to managed teams, scale performance marketing and trade shopper marketing who has been through a company acquisition.
Solution
Hired to audit and recommend Marketing frameworks and SOPs on Consumer Digital/Social & Trade Shopper MarCom Plan to drive trial/retention, included consumer segmentation research, Google Analytics, analyzed SPINs IRI syndicated data, presentations, POG displays, shippers, dot com, CRM email & social strategies.
Results/Achievements/KPIs
Developed buyer presentation templates for Kroger, etc.
Optimized Instacart strategy and budget improving goals by ROAS 100% and portfolio asset refresh.
Developed marketing calendars, social media strategy and annual KPIs to set family business onward.